Amin Rahim

Background

About Amin Rahim

As a passionate strategic marketing leader, I have proven success in building brands, delivering results and leading cross-functional teams in a fast-paced matrixed environment. My specialty is designing, planning and executing integrated evidence based customer-centric marketing plans using analytics, research and other insights with traditional, digital and social media marketing channels to meet business and brand objectives. Having worked in B2B, B2C and marketplace segments, I am progressive, adaptable and able to think strategically and operationally to get things done. My accomplishments include driving growth/revenues, engagement, content creation, increasing market share, loyalty, building awareness, enhancing the customer experience and leading demand and lead generation activities. I have created fact-based go-to-market launch plans for strategic and targeted brand extensions undertaken to capitalize on market opportunities and drive profitable growth in defined segments. Recently, as part of a company-wide CRM initiative, led marketing technology projects by incorporating cross-functional and regional business requirements in finding a winning technology solution to realize efficiencies and further enhance customer and brand experience. With the ability to take ownership, thrive in teams, build and manage relationships, influence across multiple levels, work with integrity and compassion to get things done, I have work experience in dynamic, entrepreneurial and nimble businesses including auto parts, real estate, telecommunications, SaaS, not-for-profit and packaged goods. Professional skills: Integrated marketing and communication plans - Digital, Traditional and Marketplace marketing – Marketing technology - Content creation - Brand strategy and management – Analytics - Social media management – Consumer and market research - Budgeting and strategic planning - Demand and lead generation - Project management - Third-party relationship management (agency, PR, sponsorships, Amazon, eBay, Walmart)- Event management. Personal interests include photography, architecture, design, fitness and travel.