amit kaushal

Background

About amit kaushal

Executes and monitors strategic marketing plans both short and long range to achieve Casino objectives regarding revenue profitability and market share. Must routinely maintain customer contact and interaction personally. Prepares marketing activity reports and presents to executive management. Develops ideas and opportunities for feature articles interviews presentations and other public relations activities that promote awareness of the Casino and its products or services. Develops integrated revenue/expense analyses projections reports and presentations. Creates and analyzes monthly quarterly and annual reports. Researches database information to identify customer demographics and interests; consults with management on methods of targeting developing and informing customers of upcoming hotel/casino --events; purchases external lists to attract and retain low-end casino customers. Maintains and updates customer database continually ensuring the highest level of data integrity including measurement systems; maintains confidentiality of database and files. Effectively handles Guest complaints and discrepancies in an efficient and courteous manner. Responsible for marketing to predetermine active and inactive Guests by mail and phone to further develop brand loyalty and visitation to the casino and reports results of each. Assists in the development of incentive programs host goals special events and marketing programs. Supervise casino hosts including scheduling ensuring that departmental policies and procedures are being adhered to and that effective appraisals of job functions are being completed. Knowledge of Player Tracking software