Amit Pani

Background

About Amit Pani

Prof Summary: Dynamic and results-driven top executive with an illustrious career in Sales and Marketing, consistently achieving exceptional revenue growth. Proven track record of leadership, strategic thinking, and innovative approaches to drive business success. Adept at building high-performing teams and establishing robust client relationships. Skills: • Leadership, Sales Strategy, Innovative Sales Approaches, Revenue Growth and ER corrections, Content Strategy, Start-ups, Advertising Professional Experience: 1. Eastern Media Limited (National Head Sales and Marketing - Kanak News and Radio Choklate), Duration: June 2020 (Continuing) • Built and led a high-performing team for the national market, achieving an impressive YoY sales growth even at 25%- 45%. • Implemented strategic initiatives to enhance market presence and revenue streams. • Designed innovative properties that creates a additional space for revenue and maximisation • Lead and execute integrated group deals involving TV, Radio, Digital, and Print platforms • Fostered key partnerships and relationships with clients, ensuring sustained business growth. • Innovatively approached sales and marketing, driving the success of Kanak News and Radio Choklate. Zee Entertainment Enterprises Limited (Regional Head- ZEE Sarthak), Duration: Aug 2015- April 2020 • Spearheaded the achievement of management's sales targets through effective leadership of the reporting team. • Successfully revamped the local market payment policy to advance and PDC, ensuring financial stability. • Devised and executed strategies to incrementally increase rates, maximizing revenue opportunities. • Designed integration ideas for brands to optimize revenue, closing annual deals and securing market budgets. • Actively contributed to content and strategy discussions, providing valuable insights. • Delivered consistent double-figure growth throughout the tenure. Sarthak Entertainment Pvt Limited (DGM Sales and Marketing-Sarthak TV), Duration: April 2011 – Aug 2015 • Successfully introduced the channel at both client and agency levels, establishing strong industry connections. • Formulated and led an efficient sales team for retail and national centres. • Developed and presented compelling, customized sales proposals and pitches based on extensive research. • Achieved remarkable revenue growth from the first year onwards. • Implemented innovative sales methods, transitioning from ER-based to time band-wise monetization. • Introduced and monetized impactful properties, contributing to overall revenue enhancement.