Amit Ray

Background

About Amit Ray

Amit Ray (detailed profile in Linked In) is a media veteran having 30+ years of experience most of which is in the area of media planning and research He has contributed significantly to the development of ‘media measurement’ in India for 14 long years as the Chairman of Technical Committee of Media Research User’s Council, the apex body of media measurement in India. 1997 - 2010 He has worked very closely with Unilever for developing the LSM (Living Standard measurement) Worked on creating the new consumer definition project where the industry moved from SEC (Socia-Economic Classification) to NCCS in 2011 Worked very closely with INTAM, India’s first people metre based TV audience measurement system He started his own high end media consulting firm Media First Consulting in 2011. Where he is been consulting with many a reputed companies Analytics – SAS based practice for business like Bathing bar, Potato Wafers (ITC), on line shopping via Tele Shopping Network (Star CJ Live), High end Mobile handset (Nokia) etc. He is currently developing a few analytics based solution for a Tech startup INTIN (Intelligent Insights LLP) 1. Single currency for measuring Multi Media campaign 2. Communication effect & effectiveness of multimedia campaign vis a vis message retention, and action taken 3. AI (Artificial Intelligence) Based TV advertising planning software for a 600+ TV channels in India with a guaranteed savings of 10-15% per campaign He is also providing consultancy service to India’s largest Political Polling Company to create a Brand preference continuous tracking system