Amit Thaker

Background

About Amit Thaker

I've had the opportunity to work in various facets of digital. Connecting the dots with an informed and scalable digital strategy is what I offer all my clients. Types of companies I’ve worked at: • One of the largest digital advertising and marketing agencies • Digital marketing consultant for both startups and large / small enterprises • Co-founded an online adventure travel marketplace • Several digital first start-ups Functional roles: • Led B2B business / account management / client servicing teams for digital advertising agencies. Currently driving change to teams, workflows, tools through AI. • As an entrepreneur, startup co-founder, led B2C sales and operations teams; worked with co-founders on digital strategy, GTM strategy, product development and fund-raising. • As a consultant, played role of a digital marketing lead and digital strategist Industries & Companies: • Finance, BFSI, Fintech: HDFC Life, ICICI Pru, ICICI Sec, others • OTT and media: Amazon Prime Video, Zee TV, Bookmyshow, Spotify• • Travel & Hospitality: My own adventure travel startup, Cleartrip, Travelocity, Mahindra Holidays, Jet, others • Retail & eCommerce: eBay, FutureBazaar • Auto: Mahindra Auto, Renault, Skoda, Mahindra Tractor, others. • Sports: Rajasthan Royals, UP Warriorz, Argentina Football Association, Super League Kerala Building & Leading Digital Teams: • Multiple leadership roles; aligning team culture, defining KPIs, grooming leaders; identifying revenue opportunities; AI transformation • Built and led B2B and B2c sales, business, creative teams • Built startup teams chasing product market fit and large enterprise marketing teams Digital verticals: Digital strategy is not limited to product or media or social media. I have execution exposure with digital marketing - brand marketing, paid media, search engine optimization (SEO), AEO/GEO, search engine marketing (SEM), paid social media marketing, CRM, programmatic, affiliate, email marketing - to digital product development - product strategy and roadmap, usability, go-to-market strategy, product growth, conversion rate optimization (CRO). And of course advertising. Awards: My clients, campaigns and teams have been awarded across media, creative and technology related work. Key awards from 2007-13 and 2020-25 have included Effies, Campaign India, Campaign Asia, AgencyFAQs, IAMAI, Abbys, Exchange4Media, Webby's and more. Reach out if you'd like help on building a go-to-market strategy, product roadmap, digital media proposal, organic growth plan or simply chat over a coffee on your startup idea.