Amitabh Dey

Background

About Amitabh Dey

At IBM (via Apptio’s acquisition), I led Worldwide Product Marketing for IBM’s flagship cloud financial management product, Cloudability. I played the leadership role in launching Cloudability MSP, a version tailored for Managed Service Providers (MSPs). My efforts in market research, product positioning, and GTM strategy opened new revenue streams for IBM, expanding its market reach. I orchestrated product launch events, content development, and training sessions, ensuring high engagement and adoption. Through compelling messaging and innovative product storytelling, I positioned Cloudability MSP as a must-have solution for MSPs navigating complex cloud cost management challenges. Previously, I led product marketing for Spot by NetApp’s FinOps and Cloud SaaS solutions, taking Spot PC SaaS-based Cloud Desktop solution from MVP to GA. I built a strong demand generation strategy, content assets, and sales enablement materials that empowered partners and field teams. I successfully positioned Spot PC at industry events, delivering compelling presentations that differentiated it in a competitive cloud market. Before NetApp, I spent 12 years at HPE, spearheading product marketing for Cloud, Storage, Hybrid Cloud, VDI, and NFV/SDN technologies. Key milestones: Led the GTM strategy for HPE OneSphere SaaS Hybrid Cloud and HPE NFV solutions portfolio. I crafted positioning and messaging that resonated with enterprise/Telco customers, led product launches, and executed integrated marketing strategies. Additionally, I played a pivotal role in alliance management with VMware, driving joint GTM and co-marketing initiatives to enhance solution adoption. My expertise also spans HPE NFV, OpenStack, SDN, and Hybrid Cloud solutions, ensuring seamless market expansion and competitive differentiation. Before transitioning into product marketing, I built a strong foundation in IT infrastructure & enterprise solutions. Over 14 years, I evolved from a Product SME into a strategic leader, managing teams and delivering complex IT solutions for Microsoft India, GE, Tech Mahindra & CEVA. What Sets Me Apart? • Crafting GTM Strategies: Successfully launching and scaling multiple B2B SaaS products. • Creating Impactful Messaging & Positioning: Simplifying complex technologies for diverse audiences. • Driving Market Adoption: Engaging CxO-level stakeholders and expanding product footprints in competitive markets. • Strategic Partnerships & Alliances: Collaborating with AWS, Microsoft, Google, and VMware on joint GTM and co-evangelism initiatives.