Amitava Basu
Apple -ad Platform 2019 to Present at Apple
Based in Austin, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Austin
Industry
Computers and Electronics Manufacturing
Company size
168K
Contact information
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a•••••••@apple.com
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Background
About Amitava Basu
I’m an experienced technology professional passionate about creating intelligent, scalable systems that deliver measurable impact. With 19+ years of experience spanning cloud infrastructure, AI/ML, and enterprise architecture, I specialize in transforming legacy platforms, leading cross-functional teams, and aligning cutting-edge technology with business outcomes. At AppleAd, I guided a major initiative to modernize legacy monolithic systems into cloud-native microservices, reducing downtime by 98%, cutting costs by 45%, and enabling rapid global expansion. At Siemens Smart Infrastructure, I guided the development of a predictive maintenance SaaS platform powered by machine learning and real-time sensor data, improving energy efficiency and resilience across critical infrastructure sectors. I recently completed a Postgraduate Program in AI & ML from UT Austin (McCombs School of Business), gaining deep hands-on expertise in neural networks, computer vision, NLP, and generative LLMs. I also hold a specialization in AI Product Management from Duke University, which has additionally strengthened my ability to lead innovation at the intersection of AI and business. From co-patenting AI connectivity algorithms to launching platforms that scale, I thrive in high-impact roles where technology and vision converge. I’m excited to lead forward-looking AI initiatives that unlock growth, accelerate modernization, and deliver meaningful change. Personal Portfolio & Work Samples: Presentations: drive.google.com/drive/folders/1MqqUXAGa0y1R8FLOv6wlCkpufmzQut8B GitHub: github.com/amitavabasu
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