Amjad Sidqi

Background

About Amjad Sidqi

I am a hands-on Chief Product Officer with over 20 years of global experience leading digital transformation and product innovation across Europe, the US, APAC, and the Middle East.I’m known for blending inspiring vision with disciplined execution — setting ambitious product directions while mobilising teams of product managers, designers, and engineers to deliver results. My focus has always been on outcomes, not output: connecting strategy to measurable business impact and ensuring boards and stakeholders see progress in terms that matter.My superpower is turning strategy into measurable ROI per product initiative through best-in-class product practices, disciplined experimentation, and relentless customer focus. I have scaled digital products to millions of users and built in-house capabilities across 35+ cross-functional teams, leaving lasting organisational change.Examples of impact on single products include:Driving over $20M in revenue uplift through a real-time optimisation engine.Reducing costs by $18M in six months by redesigning a legacy healthcare system.Growing digital revenue by 25% in one year through legacy modernisation and churn reduction.Launching award-winning SaaS and proptech products by uncovering customer insights others overlooked.Validating innovations in automotive R&D that were later adopted into production vehicles.Beyond execution, I am a recognised international speaker (Mind the Product, Productised, Agile Australia, PM Festival). I have coached and scaled hundreds of product teams, run thousands of user research sessions, and built high-performing in-house capabilities that continue to deliver outcomes long after engagements end.What drives me is helping organisations turn vision into outcomes: modernising legacy systems, scaling teams, embedding AI and automation, and building products that customers love and businesses profit from.