Ammar Boga

Background

About Ammar Boga

I'm a performance marketing strategist with over 7 years of experience turning media budgets into measurable business growth across North America, Europe, and Asia. My expertise lies in crafting and executing high-impact paid search and paid social campaigns that not only hit KPIs but often exceed them. At Loblaw Companies Limited, I’ve led multi-million dollar campaigns across retail, e-commerce, and financial services. From managing $9M+ SEM budgets to driving 20%+ increases in user acquisition through Performance Max and Demand Gen, I bring a full-funnel, data-driven approach to growth. Whether it’s optimizing CPCs by 25% YoY or leveraging AI tools to automate workflows and reduce manual hours, I believe every marketing dollar should work harder and smarter. My toolkit includes Google Ads, SA360, Meta Ads, DV360, GA4, GTM, Looker Studio, and more. I'm also hands-on with AI-based campaign automation from ad asset generation to query mining using custom scripts. I’ve worked across verticals including e-commerce, real estate, travel, and retail helping startups scale revenue and large organizations streamline performance operations. On the side, I’m building Tahlix.ca, a powerful insights platform that helps performance marketers turn raw data into actionable insights within seconds. No dashboards. Just clarity. What drives me? Blending human creativity with machine intelligence to uncover new growth levers and build marketing systems that scale. Let’s connect if you’re in growth marketing, performance media, or just love a good chat about how to get more out of your next campaign. Twitter: https://twitter.com/Ammarboga Facebook: