Amrita Mallick

Background

About Amrita Mallick

Creative and strategic omnichannel marketing professional with a global mindset, leveraging 6+ years of experience across European and Asian brands. Passionate storyteller and brand architect with a proven track record in driving customer-centric campaigns and product-driven marketing initiatives. Skilled in harnessing AI to optimise impact, cost, and efficiency in the cosmetics and fashion industries. Recognised for conceptual creativity, collaborative leadership, and agility in managing complexity across multicultural markets. Currently pursuing Global MBA at ESSEC Business School, Paris La Défense, having received a 'High Potential Scholarship' award. Specialising in 'Luxury','Digital Leadership', and 'Innovation & Entrepreneurship' with key emphasis on Brand Development, Corporate Strategy, Leadership, Digital Marketing, Project Management, and AI. Coming with an academic background in philosophy, specialising in metaphysics and cosmology, equipping me to become the deep thinker and soul narrator I (assume) I am today. Key strengths- Digital innovation: Pioneered AI-driven set design, cutting 80% costs of fashion shoots while enhancing brand narratives - Global campaign management: Unified copy processes across 5 regions for Oriflame's largest market cluster - Ethical marketing practices: Developed multicultural campaigns with versatile, repurposable content to maximise ROI - Storytelling and customer centricity: Scaled influencer marketing and international affiliate programs, achieving a 2,118% surge in reach- Creativity and product sensitivity: Launched sub-brands and designer collaborations, driving significant revenue growth Driven by an obsession with details, aesthetic intelligence, and a relentless pursuit of excellence. Committed to creating impactful brand experiences and driving global marketing initiatives with resilience, empathy, and learning agility.