Amrutha Valli

Background

About Amrutha Valli

Amrutha empowers entrepreneurs by identifying their potential and guiding them to create scalable, secure ventures. She uncovers technical roadblocks, customer validation, validates market fit, and builds growth strategies through focused conversations. Pioneering Technology Leader with 30+ years at Wipro Technologies, Tata Docomo, and beyond, Amrutha founded PurpleApple Infosystems, delivering AR/AI platforms— Virtual Humsafar (AR Travel solution), TRYb4uBUY (cross-category virtual try-on), JewelTryStudio (realistic jewellery AR), PurplePAGES (AI-powered retail engagement)—that redefine digital shopping. As a strategy consultant specialising in IT & security (CISM certified), she was instrumental in defining NASSCOM's landmark Data Security Framework® (DSF) and Data Privacy Framework® (DPF), becoming industry standards adopted by Indian Enterprises. Led Tata Docomo's mRUPEE mobile payments platform development, completing security audits to meet RBI directives for launch. An MCA Gold Medalist and Executive MBA holder, Amrutha is CISM & TOGAF certified Enterprise Architect. Celebrated as Women Entrepreneur of the Year 2018 (DMA) and Techpreneur 2019 (WEFT), She has been selected for prestigious programs like IIMB Women Entrepreneurship, IIT Delhi WEE Foundtion, SheLeadsTech, Empower by BSE, Amity Herstartups, SonderConnect, Venture Studio, XR Accelerator program by FB, XLR8AP Cohort, Incubated at Andhra Pradesh Innovation Society (APIS) She provide AI technology consultation to organizations looking to integrate AI-driven solutions into their business models. Amrutha mentors at UPES Runway, Amrita TBI, AstraZeneca WEConnect, Womennovator, and TiE Delhi. Through her mentorship role, Amrutha is helping India's tech startup landscape—with innovation, security, and purpose. What Drives Me? Technology with Purpose – AI, AR, security, and enterprise architecture aren’t just buzzwords; they are tools to solve real problems. Mentorship & Collaboration – Working with startups, guiding AI adoption, and helping businesses make informed technology decisions. Continuous Learning – Staying curious, adapting to the changing tech landscape, and always being open to new ideas. Let’s connect to explore synergies in AI, IT security, and startup innovation!