Amy Alba

Background

About Amy Alba

I am an Executive Advisor, and Strategic Consultant with over 18 years of in-depth knowledge and experience in the entertainment and media technology sector, focused on linear and streaming broadcast and cable networks. I have successfully led and managed large-scale complex IT projects, business operations, Advertising technology platforms, and SaaS product development, and established strategic partnerships for top-tier media clients like Disney, NBCU, Paramount, Fox, Hulu, WarnerDiscovery, and AMCN. I am also a certified Project Management Professional (PMP), a Certified Product Marketing Manager (CPMM), and an Honored Listee by Marquis Who's Who. As the Vice President of Strategic Services and Partnerships at Channel Media Solutions, I co-managed 40+ IT consultants and achieved 98.9% retention. I also led the strategic marketing and rebranding of CMS, and expanded the business by connecting industry relationships and creating strategic partnerships with clients and solution providers. At AdTech Companies like Operative and WideOrbit, I achieved customer success with 94% of annual contract renewals and exceeded my annual sales quota by 214% in 2020 via upselling and cross-product expansions. My mission is to drive growth and innovation in any industry via emerging technology and data-driven solutions while leveraging my strategic and analytical approach, creative and digital content creation skills, executive reporting and presentation skills, and a people-first and empathetic leadership style. I am passionate about advocating and enhancing the culture of inclusion and diversity and being a positive, collaborative, and resilient problem-solver.