Amy Appleton

Background

About Amy Appleton

Most business owners become the head of the marketing department by default. There aren’t many marketing options for businesses that aren’t ready to hire an employee, agency, or fractional CMO. Sure, there are many great freelancers, but those also take time to manage and usually need someone to tell them what to do next. That’s why I created Apple Tree Marketing —a solution for business owners who need expert guidance and a clear plan, without the hefty price tag of a full-time hire or large retainer fee. With experience leading marketing for a 10-time Inc. fastest-growing company and working across 20+ industries, I bring real-world strategies straight to small businesses who want to attract their ideal clients. My focus? Building actionable marketing momentum playbooks that get results—while helping owners step out of the “head of marketing” role so they can focus on what they love. But I don’t stop at strategy. I make sure you have the tools, timeline, and talent to execute it. Your playbook includes ready-to-use creatives, a marketing calendar, and hands-on support—whether that means leveraging your existing team or connecting you with trusted pros.