Amy Arnold

Background

About Amy Arnold

Hey there! Welcome to my LinkedIn Bio. I'm the Strategy Director of User Experience at Creative Guild, I lead UX strategy and virtual product development across B2B, B2C, SaaS, & eCommerce platforms. With 10+ years of experience in design and software development, I specialize in creating intuitive digital products that drive measurable business growth. If you want to know more (thank you), here's a more in depth breakdown of what I do: With expertise in both web design and web development, and 10+ experience in the industry, I lead UX strategy, consulting and software development, working closely with both our in-house creative and programming teams. I lead UX/UI, web design and development projects for Whirlpool Canada, Turtle Jack's, Pita Pit Canada, Arby's Canada, KitchenAid, Maytag, MTY Group, Perkopolis, Modzee, Carmen's Group, Topper's Pizza, and John Brooks. Highlights: • I've successfully brought over 75 products to market • 25.6%+ YoY increase in engaged sessions from launched products, tools and projects • 34%+ YoY increase in eCommerce purchases from launched UX Improvements • Designed, built, and currently manages over 50 e-commerce websites, including strategy for ongoing updates and enhancements. • Directs strategy, planning & management for custom-built B2B platforms, serving more than 14,00 combined active users. My career journey I started as a Graphic & Web Designer, and then to a Front-End Web Developer. This provides me with a unique combination of strengths such as strategic thinking, technical & coding experience, UX expertise, and leadership. I thrive in solving complex web-based problems. I lead our team by planning the execution plan for our web platforms. I improve design systems, user flows, production processes, technical requirements and product solutions to targeted features. I build thorough user experience maps, user stories, user personas, mock-ups, and product requirement documents to execute effective user experience strategies. I work with amazing people to build intuitive and straightforward products for B2B, eComm and Sass products. Creating intuitive and easy to use products is my passion. I facilitate and participate in meetings with clients, designers, developers, account managers, product managers and marketers to develop new or improve existing products for their targeted user archetype. I work at Creative Guild, a full service marketing, creative and web development agency. I work with fantastic people and phenomenal clients!