Amy B.

Background

About Amy B.

AI-savvy problem-solver experienced in managing events and strategic marketing communications programs from ideation to execution that maximize revenue and increase market share. Highly successful at driving program development, process optimization, quality control, and resource and stakeholder management across content forms and channels. Exceptional interpersonal, conflict resolution, and presentation skills. Adept at establishing enduring partner, client, and vendor relationships and increasing overall customer satisfaction. Outstanding organizational skills with proven ability to multi-task independently or as part of a team in a fast-paced, deadline driven environment and to quickly learn, apply, and teach new software and technology. MARKETING COMMUNICATIONS Planned, designed, developed, and implemented audience-centric creative marketing communications for delivery across multiple channels and platforms. Aggregated and translated business requirements, product development plans, and client and corporate goals into strategic marketing plans that enhance brand awareness, maximize revenue, and increase market share. Wrote and edited technical and product documentation, website content, voice over scripts, and promotional copy. EVENTS COORDINATION AND SALES Full life-cycle coordination of successful live, virtual, and hybrid conferences, tradeshows, and meetings for global audiences in local and international venues. Long history of success implementing, and managing meeting, event, and concert coordination, sales, and promotion. Adept at developing trust and long lasting professional relationships with all levels of stakeholders. WEB/MULTIMEDIA/GRAPHIC DESIGN AND DEVELOPMENT Conceptualized, designed, storyboarded, developed, and implemented a wide variety of multimedia projects including websites, interactive and static presentations, corporate and marketing video, motion graphics, software demonstrations, social media and email campaigns, and interactive and fillable accessible pdfs. Created custom branding including logos, website layouts, presentations, advertisements, infographics, large-scale graphics, and signage for print and digital deployment. Custom sound design, voiceover, and audio production. PROGRAM & PROJECT MANAGEMENT Defined and managed programs that include multiple projects from concept to deployment ensuring milestones, quality assurance metrics, SLAs and KPIs are met across diverse industries and disciplines. Sourced, recruited, trained, mentored, and empowered highly successful teams across multiple industries.