Amy Difford

Background

About Amy Difford

The TV And Video landscape has changed rapidly over the last decade.The world of the 30 second commercial is dying; a fortune of cash for 5 seconds of screen time.Let's face it, we all ’skip ad’ within five seconds, no matter the platform.Audiences don't want you to force them into your world. They want you to immerse yourself in theirs.They want content they can relate to and connect with, that speaks to them, that moves them, excites them and understands them. They want good values, and a good story.And that's where I come in - where I've always been.I am a passionate storyteller with over two decades of experience in creating, developing, scripting, and producing content, both short form and long form, broadcast and commercial.I can manage a production from inception to completion. Fulfilling a myriad of roles, including ideation, development, pre-production, production and post-production. I manage client and supplier relationships, as well as timelines and budgets, and consider myself to be a good communicator, a great problem-solver and an ardent transferrer of skills. Hey, I can even swing a camera!I have recently managed the production of six true crime documentary series as well as a travel show, simultaneously, over a twelve month period - a feat I am exceptionally proud of.I also cherish the small stuff, ranging from social media clips to product, corporate and commercial videos as well as explainers and podcasts, because everything has a story.I look forward to helping you tell yours.You can get in touch with me at amy@plotshift.co.zaP.S you can make a whole TV series for the price of one commercial…#justsaying