Amy Heath

Background

About Amy Heath

Amy is a seasoned organic search expert with over a decade of experience delivering results across SEO, GEO, and ASO for both B2B and B2C sectors. Her portfolio spans industries including finance, pharma, hospitality, government, education, and tourism—driving measurable growth through tailored, data-led strategies. A strong advocate for innovation, Amy is currently researching and implementing AI-driven strategies within GEO to enhance location-based search visibility and performance. She actively leverages AI tools to streamline workflows, improve productivity, and scale campaign execution—bringing a forward-thinking edge to her search marketing approach. With a multi-channel, user-centric mindset, Amy blends deep technical expertise with creative execution. She has successfully led international, multilingual teams across complex, multi-market ecosystems and adapts seamlessly to varied project management frameworks and digital platforms. Whether through advanced analytics or innovative content and structural optimisation, Amy’s focus remains consistent: maximising digital asset performance to meet both user needs and business goals.