Amy Lafayette

Background

About Amy Lafayette

For 15 years, I've utilized my marketing and communication skills to further the mission of Planned Parenthood of Northern New England. My in-depth business knowledge, coupled with my writing skills, creativity, and commitment to improving workplace culture, have aided in our ability to accomplish our strategic goals. I also have a unique understanding of local government and served as a City Councilor for Winooski, VT, as well as Chair of the Centennial Celebration Committee. COMMUNICATIONS: I am adept at distilling complicated subject matter into easy-to-understand content for various audiences. I craft key messaging for staff presentations, CEO emails, and an employee newsletter, as well as external messages including press releases, patient communications, supporter emails, and social media content. Serving as the leader of organizational communication during moments of crisis, I work quickly to assemble a team, and to develop a roadmap, talking points, and frequent updates. I enjoy exploring and implementing emerging internal communication vehicles to better engage staff, build trust, and advance our workplace culture. MARKETING: I direct PPNNE’s marketing strategy, including advertising campaigns to recruit new patients, promote new service offerings, and raise brand awareness. I am also responsible for the development and oversight of the marketing budgets and strategic goals. I oversee the Planned Parenthood brand and trademark compliance and act as the brand voice. CAREER HIGHLIGHTS-Developed PPNNE's first Crisis Communication Rapid Response Plan which ensures our messages are conveyed effectively, consistently, and frequently during emergencies. During our accreditation process, our surveyor referred to it as the "gold standard."-Redesigned our new employee onboarding program to improve our workplace culture by providing a thoughtful and consistent experience for each new employee-Served on Planned Parenthood Federation of America's Brand and Marketing Affiliate Leadership Team for four years and counting. During this time, I've implemented numerous tools and templates to assist colleagues across the country in their marketing efforts and have advocated to the national office on their behalf-Promoted five times during my career with the organization. I currently serve on the Leadership Team.