Amy Lauer

Background

About Amy Lauer

As Vice President of Revenue at Regal Hospitality, I lead the charge in driving top-line performance across our portfolio. With a strategic lens on sales, revenue management, and digital marketing, I bring together data, market insight, and creative execution to maximize profitability and growth. My approach is both analytical and entrepreneurial—I thrive on identifying revenue opportunities, optimizing pricing strategies, and aligning cross-functional teams to deliver measurable results. Whether launching high-performing digital campaigns or streamlining revenue operations, I’m passionate about building scalable systems that create long-term value. With over two decades in the hospitality space, I’ve developed a deep understanding of what moves the needle—from forecasting and channel optimization to guest conversion and brand positioning. I’m driven by results, inspired by innovation, and committed to developing high-performing teams that elevate every aspect of the customer journey. Let’s connect if you’re passionate about hospitality sales, revenue strategy, or digital marketing.