Amy Olson

Background

About Amy Olson

I am a strategic communicator with the creativity and insight to build reputations and tell stories. I've helped build brands for schools, health care companies, news and information companies, nonprofit organizations and universities. I've done so through leading strategic communications and marketing plans, building employee engagement strategies and developing content and storytelling strategies. The organizations I've been lucky to support include Mayo Clinic, Gannett Central Wisconsin Media (a division of Fortune 500 media powerhouse Gannett Co. Inc.), and the Association of Health Care Journalists. I see the 10-foot and views simultaneously. I excel at breaking complex topics down into terms that are easily understood and acted upon. My key strengths include being a quick study, my attention to detail and accuracy, and delivering successful strategies that convey concise, engaging, on-target messages on tight deadlines via the right medium. My industry experience and expertise include: • Public relations and strategic PR planning • Internal communications • Employee/physician engagement • Crisis/issues communication • News reporting/editing • Change management communication • Building brands and brand/product management • Media relations • Brand/product development and management • Team leadership • Coaching/teaching • Publication management and building brands • Shooting photographs/video • Web content management • Special event planning and management My strengths according to #StrengthsFinder 2.0 include: • Learner • Arranger • Ideation • Strategic • Achiever Member: Public Relations Society of America (PRSA), Minnesota Association of Government Communicators (MAGC), National Association of County Information Officers (NACIO) Past member: Minnesota School Public Relations Association (MinnSPRA), National School Public Relations Association (NSPRA)