Amy Poersch
Marketing Strategy Consultant at Carbon Design Llc
Based in Bethesda, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Bethesda
Industry
Advertising Services
Company size
7
Contact information
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a•••••••@carbondesign.com
Phone
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Background
About Amy Poersch
Accomplished B2B marketing expert with a background in management consulting. Extensive experience helping companies develop and deploy product marketing and GTM strategies based on a deeper understanding of its target customers. Expert in leading customer research and translating insights into positioning, messaging, marketing programs, sales enablement and content that attracts, engages and wins customers. Success leading collaborative efforts across marketing, sales and product teams to clearly define their products' differentiated value and convey that value in a consistent and compelling way to their target audience. Experience in B2B tech /SAAS, health tech, life sciences, edtech and other industries. Available for consulting engagements or senior marketing roles. Specialties: GTM Strategy Marketing Planning & Execution Product Marketing- Positioning, Value Proposition, Messaging Audience Mapping, Personas, Buyer Journey Market Research Customer Insights Campaign strategies Digital marketing Marketing & Sales Enablement Assets Consulting Project Management
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