Amy Rope

Background

About Amy Rope

I’m a digital marketing professional with extensive experience across retail, e-commerce, and agency environments in New Zealand and the UK. My core expertise lies in paid social and email marketing, but I’ve also led and collaborated with teams spanning SEO, PPC, content, and broader digital channels. What drives me is helping brands grow — whether that’s acquiring new customers, improving retention, or optimising e-commerce performance. I’m highly analytical and data-driven, and I enjoy turning insights into actionable strategies that deliver measurable results. Over my career, I’ve: Led paid social strategies across diverse industries, achieving strong, profitable growth. Developed CRM and automation programs to deliver the right message at the right time. Managed and mentored digital teams, supporting both strategic direction and hands-on delivery. Balanced brand-side and agency work, giving me the adaptability to thrive in different business models. I’m passionate about driving customer-centric marketing that blends creativity with performance, and I love working with businesses that want to take their digital growth to the next level.