Amy Shields

Background

About Amy Shields

I lead teams of talented professionals responsible for delivering strategic, impactful and integrated communications to external and internal stakeholders around the world. I protect and promote reputation through strategic communications, financial and regulatory reporting, proactive PR campaigns, social media, and ESG communications, as well as managing issues and crises that impact trust. Leveraging my background as a former business journalist, I craft compelling stories and narratives that showcase strategy, performance and values to complex stakeholder groups. I thrive when collaborating with diverse, cross-functional teams and empowering them to achieve excellence and innovation.* Leads corporate communications strategies for listed, global, matrixed and consumer-facing organisations *Skilled in integrated communications across external, internal, financial, transformation, ESG and digital communications, editorial, public affairs and media relations *Trusted advisor, providing counsel from the shopfloor to the C Suite on proactive opportunities, risk and crises management, corporate storytelling and brand PR *Responsible for effective and aligned strategies that drive global commercial performance, positive social and environmental impact, share price and stakeholder engagement *Well practised in stakeholder analysis, strategy development, event delivery, agency and budget management *Excellent knowledge of complex global business, consumer and media landscapes, both as a senior communications professional and former business journalist *Passionate advocate of sustainable capitalism and diversity and inclusion, respecting the relationship between product, people and the planet *Well-rounded with a naturally empathetic and collaborative approach, creating measurable impact, qualified coach