Amy Sillince
Global Conversion Lead at Opella
Based in Barcelona, Spain
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Seniority
Other
Department
Other
Location
Barcelona
Industry
Retail Health and Personal Care Products
Company size
5.3K
Contact information
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a•••••••@opella.com
Phone
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Background
About Amy Sillince
As Director of Global Conversion at Opella, I lead strategy and execution for e-commerce optimisation across 30 markets and 100+ healthcare brands on Amazon, e-retailers, and e-pharmacies. Through the strategic use of digital shelf data, AI tools, and our in-house AI creative team, I drive 3-7% conversion rate improvements on our PDPs.With 15+ years leading e-commerce teams and strategic initiatives, I've managed content and operations for luxury brands (Versace, Jimmy Choo, Anya Hindmarch) and guided global website implementations as a Commerce Cloud Solution Architect at Salesforce. My expertise spans team leadership, cross-functional collaboration, and developing scalable digital commerce strategies. I excel at translating complex technical visions into actionable business strategies that deliver measurable results.Full disclosure: OpellaGPT helped me write this!
Decision-makers
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- EDStaff
Evelien Dam
Helpende Zorg En Welzijn · Healthcare & Human Services
- NADirector
Norhan Ali
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- EMDirector
Emmanuelle Moreau
Senior Legal Director, Head of Legal Global Transactions · Legal
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