Amy Smith

Background

About Amy Smith

I have more than 20 years of retail and consumer packaged goods experience in marketing and advertising, with success in working directly with some of the world’s leading corporations including Walmart, the Home Depot, Albertson’s, and a number of CPG manufacturers. I am a highly motivated, goal-oriented professional who excels in a deadline-driven environment and can achieve innovative results both individually and as part of a team. I have been recognized as a top performer by multiple organizations, possessing high measures of initiative, creativity, flexibility and organization in managing multi-channel marketing projects from strategic conception through tactical implementation. I have demonstrated success in strategic thinking, leadership, communication, presentation, and management. In my current capacity as Vice President at Information Resources, Inc.(IRI), I am responsible for developing and tailoring external messaging focused on helping CPG companies deliver forward-looking consumer, shopper and retail insights. As Marketing Manager for Albertson's, Inc. in Boise, Idaho, I was responsible for promoting more than 34 unique private label brands and product lines. Through integrated marketing campaigns, I helped grow share and penetration, stimulating loyalty and repeat purchases. While working as a Brand Manager for Walmart Stores, Inc. in Bentonville, Arkansas, I was directly accountable for more than 45%($18MM) of the annual Sam’s Club marketing budget. Increasing member retention and acquisition was my primary responsibility through which I planned and executed numerous multi-level nationwide marketing initiatives, direct mail campaigns and business segmentation programs.