Amy West

Background

About Amy West

LEADER IN DIGITAL HEALTH AND INNOVATION STRATEGY As a seasoned marketing strategist and commercial healthcare leader for the past 25 years, I'm dedicated to bringing technological advances and innovations that transform the patient experience and improve outcomes. This starts with solving problems for patients struggling to manage chronic disease with empathy by understanding them as a human beings and leveraging health technology and innovation to make their access to care and self-management easier and more convenient for their day-to-day lives. I have the privilege of building and leading an innovation center of excellence within Novo Nordisk that is focused on defining digital and innovation strategies and solutions at time when healthcare is rapidly moving technology from the bench to the bedside. Over the last 3 years, I solidified the organization's leadership in digital and iInnovation transformation by driving the development of multiple firsts: US digital health strategy, internal incubator, and several pilot solutions to optimize the patient experience and outcomes. A strong believer in cultivating collaborative relationships and partnerships, I forged and leveraged alliances with startups, academia, and entrepreneurs to accelerate innovation and disruption in the complex US healthcare market. Internally, my strong relationships create connections and open sourced solutioning worldwide, attracting new ambassadors for innovation. I champion change to revolutionize the digital transformation and innovation space by testing the desirability, feasibility, and viability of diverse opportunities. I apply agile methodologies to explore possibilities from a customer needs perspective. By guiding my team to marry digital and traditional channels, I enable the design of solutions that deliver shared value for both customers and the business. As a leader and change agent, I build innovation muscle, mindset, and culture shift throughout the enterprise and raise the awareness of innovation to attract and retain the right people. Highly regarded for my comfort with change, ambiguity, and risk, I navigate teams through the unknown to “mold fog” into meaningful and Impactful real world solutions. I lead through influence and collaboration to identify, test, and scale disruptive opportunities. As the voice and face of the Novo Nordisk US affiliate, I provide the vision for digital transformation and innovation to deliver customer centricity and patient experience excellence.