An Rydant

Background

About An Rydant

PROFILE - Driven program manager, broadcaster and coach with proven track record. Knows how to reach an audience and put my finger on the USP- Pragmatic communicator who listens and translates the strategic vision into a concrete implementation. Obstacles are solved creatively and with a smile- Strong focus on customers, guts, authenticity and values- Projects are realized within the agreed financial arrangements- Speaks and writes Dutch, French and English fluently. MY AIM(S)- Create great stories for the audience to see and to experience- Develop trendy and talked-about content- Focus on research and the customer's experience to strengthen the range of products- Offer a variety of series and films that target different audiences and of which some are multi-layered- Create a cost-efficient development schedule. REALISATIONS A) Surprise your audience regularly and deviate and dare to come with something different, something new Audiences are easily distracted and need enough new stuff. Entertain them and challenge them as we did at vtm with new genres like telenovela, scripted reality and web series before that was mainstream. Give opportunities to new talent and faces, as I did with Malin-Sarah Gozin, Tim Mielants, Jonas Van Geel, Felix Van Groeningen, Michael R Roskam and lots of actors that were previously unknown outside of the stage. Dare to take risks in terms of content. Clan, Cordon, Safety First. No guts no glory. B) Choosing the right stories- Renewal of the fiction and comedy offer at DPG-Media thanks to the introduction of a development budget for concepts and research so that risks were limited- Discontinuation of series with low consumer appreciation ratings- Strengthening of existing concepts Result: successful series such as Clan, Cordon, Code 37, Deadline 31/10, Louislouise. Content and production makeover of the daily soap Family with a lot of attention for socially relevant themes. This resulted in historically high ratings of more than 8/10 on all these series and market shares that were more than 10% above the channel average. C) Named one of the founding "fathers" of the success of Flemish fiction I'm a successful marketeer and buyer of films. I introduced a 360° approach to marketing, communication and distribution with clear guidelines and a strict communication timeline. I focus on a strong visual identity and sales pitch at the very early stages towards the core target group. Result: huge success and a very positive impact on EBITDA.