Ana Bertelli

Background

About Ana Bertelli

I am a commited and energetic business leader who has moved to the other side of the table. Currently MindPartners® Managing Partner, a Consulting Agency that focus on Brand and Business Needs of our clients. I've worked most of my carreer in consumer goods companies, lastly for DIAGEO, Spirits Global Leading Company, as Latin America & Caribbean Innovation Director. Previously worked for Unilever, Consumer Goods Global Leading company, from 1991 to 2006, where my last position was of Latin American Marketing Vice President for Spreads and Cooking Products. I've developed and launched several products in many Latin American markets in the last 15 years as well as new advertising campaigns for Food products. I've worked with traditional, well stablished brands, that needed relaunches as well as with new to world brands and product introductions. I have international experience, leaved in Europe twice (UK and The Netherlands) as well as in the US to conclude my MBA in the University of Michigan. Recently I've been putting focus in actions that can benefit people in the most various ways. From developing feel good/be good products to delivering cause related marketing where we can impact communities for a better future, to participating in Diageo's bartender programme - where we trained young people for a profession in life, to assist older people in need through non profit organizations. Specialties- Brand strategy & development; Brand portfolio management; Advertising development, production and judgement; Innovation pipeline and project management; Consumer in-depth understanding; Value building through brand equity, financial brand analisys; Applying organizational behaviour skills into outstanding delivery; Latin American cultural behaviours (sp. Women) and purchase decision making; Team development and leadership in cross-functional, cross cultural environments.