Ana Borich

Background

About Ana Borich

Results-driven product and tech transformation leader specializing in digital customer experiences, accelerating time to market, and user adoption. My mission is to enable executives, product leaders, and teams to succeed by leveraging my customer-centric mindset, strategic thinking, data-driven decision-making, operational excellence, and product, program, and organizational change management muscle to drive customer success and business outcomes. Product Management experience includes taking products from concept to launch, maturing existing products, crafting product roadmaps and GTM plans, leading globally distributed engineering, data, product, enablement, design/UX teams, and collaborating with other leaders across matrixed org- 17+ years of IT and digital applications experience - 7+ years of product management experience - 12+ years of organizational change management and enablement experience in Product orgs - 12+ years project/program management experience - 10+ years of people management Product management highlights: Launched and scaled a platform product to expand the brand and achieve 10x ACV and 98% CSAT YoY Exceeded user adoption targets within six months, 2x user reach x 3 products Led cross-functional initiatives to achieve 5x core-product growth in two weeks Grew my team from 4 to 14 PMs, advancing 7 and coaching new people managers Operationalized new product capabilities, meeting yearly goals in six months My career is defined by execution excellence, prioritizing customer needs, expanding product offering and navigating complex org and technology change initiatives with agility. I value creativity, curiosity, practical problem-solving, and authenticity. I thrive when partnering with leaders who share these values.