Ana Jablonski

Background

About Ana Jablonski

Ana Jablonski stands out as a skilled leader in management, whose trajectory in the universe of social media and marketing is characterized by a smooth transition, demonstrating her unique ability to integrate creativity and strategy. Graduated in Psychology from the Pontifical Catholic University of Minas Gerais, Ana brings a perspective enriched by her research on the impact of social networks on human behavior. Her background in psychology acts as a facilitator, ensuring a technical view of influencing and managing, adding a unique and valuable component to her strategic approach. Currently, she holds the position of Head of Influence for the Colgate-Palmolive Group through Pólvora Comunicação. In this strategic role, Ana leads the Hills brand, managing a team of 60 influencers. Her experience is evident in the conception and execution of influencer marketing strategies, driving not only engagement but also brand growth. Ana is recognized for cultivating strong relationships, negotiating strategic partnerships, and leading campaigns that increase awareness and strengthen connections with the audience. As a team leader, she strategically aligns influencer campaigns with the brand's core objectives. In addition to her current role, Ana has previously led brands such as Fran by Fr and Karen Bachini Beauty, registering notable increases in engagement of 584% and 302% respectively. She also currently holds the position of CEO at ChicLed, specializing in career strategies for musicians and musical branding. Her remarkable approach combines creativity and strategic acumen, making her an invaluable asset in the fields of influencer marketing, social media management, and musical branding. By merging her artistic experience with a deep understanding of marketing, Ana stands out in consistently delivering impactful campaigns and experiences.