Ana Luiza Halla

Background

About Ana Luiza Halla

I am a Marketing and New Product Development professional who believes that strong brands are born from the combination of a carefully planned strategy, consistent execution, and a genuine understanding of people, connecting companies and consumers in an authentic way. I am currently an NPD & Brand Manager at a healthcare company in Ireland, where I manage the portfolio of two brands and lead the development of new products. This role allows me to be involved in every stage of the brand journey, from planning to innovation, balancing business vision with consumer focus. My career combines experience in FMCG, branding, and digital marketing, giving me a broad perspective on building strong and relevant brands across different markets and contexts. I believe marketing is about understanding people, telling compelling stories, and turning strategy into action. This is what I aim to share here on LinkedIn: ideas, insights, and reflections on branding, consumer behaviour, innovation, and project management. Because I believe that when strategy meets purpose, brands do more than sell. They connect. Key Skills: Brand Management | New Product Development (NPD)| Marketing for Healthcare & FMCG | Portfolio Strategy | Go-to-Market Strategy | Brand Communication & Positioning | Consumer Research & Insights | Digital Marketing | Strategic Planning | Project Management | Leading Cross-Functional Teams