Ana Popescu

Background

About Ana Popescu

Passionate about marketing, sports and fashion with over 18 years of global experience within leading global brands. Specialized in Retail, Product merchandising and Product management, with diligent work ethic and a strong growth mindset that has enabled me to thrive in fast-paced environments and to drive strategy in a number of global locations including Europe and The Middle East. With strong commercial awareness and the ability to adapt to a variety of markets, I have experience in Fast Fashion, Streetwear and Athleisure, across a range of categories. I love product and curating a range, and I have learnt so much in my career not just from my buying experience with Sun and Sand Sport in the UAE but also from my faster fashion role in ZARA which has made me flexible, a strong negotiator, analytical, able to adapt to new markets and customers quickly. Specialties: • Product & Retail Management • Category Planning & Seasonal Buying • Seasonal Go-to-Market Planning • Sales and Account Management • E-Commerce • Trend Forecasting • Negotiation