Anand Joshi

Background

About Anand Joshi

I am a competent and self-motivated professional with 5+ years of experience across the insurance domain with a focus on project management, business analysis, marketing strategy, business relationship, and business relationship management. Presently, I am associated with ICICI Prudential Life Insurance Company Limited, Pune, India as an Area Manager with my previous endeavors being Assistant Manager across Sales and Sales Support and Digitization Department at HDFC AMC, Mumbai, India. I have profound experience in developing and helping execute timely, effective, and unique marketing initiatives that result in increased lead generation; planning, directing and evaluating the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services. Across the course of my work, I gained the ability to assist and lead digital asset management processes through the asset lifecycle, including workflows for the creation, naming, and approval of assets; develop detailed business cases outlining product/program structures, risk structures, costs, and profitability of potential products; develop and oversee the overall marketing strategy and campaign/creative direction for a portfolio of insurance brands on a quarterly/annual basis. I have completed various certifications, including NISM, VA, XA, XB, and VC. I possess expertise in maintaining current and relevant knowledge of the insurance marketplace and acting as an internal market resource and liaison. I have the ability to build strong and mutually beneficial relationships with internal and external stakeholders and clients.