Anand Sriram

Background

About Anand Sriram

Nurturing new categories and scaling businesses sustainably by focusing on customers, partners, people and processes. Varying the depth of field to view businesses at different levels of detail. Fungible, multifunctional experience across eCommerce, Local Search, Consumer Software, Telco and CPG. Competencies: Category Management, Sales Management, Operations, Key Account Management, Trade & Channel Marketing, P&L Management,Business Management, Business Planning, Customer Relationship Management, Partner Management. Skills: • Identifying and landing win-win-win propositions for Consumer-Customer-Company • Nurturing high growth of new or low adoption product categories • Adept at identifying trends early and channelizing organizational resources towards them • Conceptualization and execution of large scale programs • Strong bias towards execution and rigorous adherence to Plan-Execute-Manage-Monitor framework • Driving consumer experiences across product categories through the purchase cycle • Ability to adapt to unstructured and structured environments • Deep understanding of hardware and consumer software channels and consumer experience levers • Mix of data driven decision making and intuitive “leaps of faith” • Negotiating terms of trade with Key Accounts • Managing large teams of FTEs and vendors • Understanding P&L and key levers to drive bottom line • Strong collaborator and adept at working in both large matrix organizations and small high growth organizations • Leverage partnerships as a key lever for growth