Ananda Moraes

Background

About Ananda Moraes

Entitled to work in Ireland (Stamp 4 Holder) Bilingual (English and Portuguese) professional holding a BSc in Communications and PgDip in Communications and Social Media Consulting. I completed a Certificate in Cyberpsychology at IADT in March 2020, and became a Certified Digital Marketing Professional with the Digital Marketing Institute in October 2020. I have a proven track record working in developing marketing programs and strategies for non-profit organizations, established businesses (B2C/B2B), and start-ups which gave me the experience and knowledge to be a well-rounded professional to work on online and offline projects. Experience in supporting and conducting communication processes to promote and positively affect companies' images and businesses to attract new customers through different marketing campaigns across Ireland, LATAM, and NA. Key achievements: Redesigned and implemented a new PPC campaign for Google Ads in accordance with the new company’s objectives. Improved SEM campaign performance by reducing cost per click (CPC) by more than 20%, increasing the number of clicks by 16.5%, reducing the total cost by 12%, creating conversion points on the website, and increasing CTR Implemented a keyword strategy in order to revamp the website with different landing pages which improved Google Ads Campaign and increased site traffic from 8k to 17k Devised a digital marketing program for a specific target audience focusing on lead generation. It included the creation of landing page, flyer, social media promotion (organic and paid), and Lead Gen sponsored campaign on LinkedIn Conducted the deployment of a Marketing Automation Software for drip email campaigns and lead generation. Devised an inbound marketing plan and implemented automated workflows, i.e. email automation, lead scoring, and lead nurturing. Included designing and testing new landing pages, funnels, email campaigns, etc Skills and Experience in: Marketing Strategy Digital Marketing SEM (Search Engine Marketing)| Online Advertising | Paid Search | Pay Per Click (PPC) SEO | Content Management Social Media Marketing | Content Creation Email Marketing | Inbound Marketing | Lead Generation Campaign Management, Planning, and Execution Data Analysis and Reports Communications Internal Communications | Communications Would you like to know more about me? Send me an email at anandamoraes@gmail.com or drop me a message on Linkedin!