Ananda Umar

Background

About Ananda Umar

I'm a consultative and strategic freelance writer with almost 20 years of experience writing marketing and fundraising copy, website copy, blog posts, marketing emails and correspondence for both non-profit organizations and corporate enterprises. Communications copy must be customer-centric with a strong lead. Your content must focus on your audience-speak to their pain points, engage their minds, touch their hearts, and move them to action. You are the expert on your brand. I approach every client’s project with conscientiousness and humility. I will listen intently to your needs to deliver compelling content in your brand voice. I can distill complex ideas for any audience and sell any cause or product. I enjoy presenting nuanced content on sensitive issues to diverse stakeholders. I would love the challenge of learning your brand or topic. Some of my past projects include: · a donor letter for a charity that reaches at-risk students through hip hop · marketing emails pitching technical white papers for a software company · social media write-ups for a department store opening · a write-up comparing heroes of Greek myth with Olympic philanthropists · a self-help website for 13-16 year-olds in crisis · product descriptions for silent auction lots at a wine auction I have also interviewed and told the stories of nearly 30 homeless and vulnerable youth. It was moving and humbling to be entrusted with their stories. If you need compelling, customer-centric content, I welcome an invitation to connect.