Anant Tripathi

Background

About Anant Tripathi

Data Science Professional with more than four years of experience in understanding business problems & existing data structures, contributing to designing, proposing & building solutions, and being hands-on on the technical front in building the solutions including building Machine Learning algorithms and other implementation frameworks as required • Implementing Continuous Integration (CI) and Continuous Deployment (CD) pipelines within AI/ML platforms; knowledge of using statistical languages (Python, R, SQL, etc.) to manipulate data and draw insights from large data sets • Translate business queries into solvable data science problems; maximize the value of existing data assets; develop data-driven algorithms to solve the complex business problems : • Created the workflow asset of early adopter predictor logistic regression and random forest modeling method which can be utilized by clients to predict the list of adopters in the market for their products • Split the assets into the independent module and discard intermediate data helping improve the execution time by 25% saving memory consumption by 63% • Supported 10 Marketing mix projects (average personnel supports only 2-3 projects at a time) in one go and delivered the required enhancement for it saving resources and time • Created a tracker that summarizes the entire Japan region’s performance at multiple granularities which made campaign performance tracking easier for the entire team and utilize the inferences of the tracker to optimize the campaigns. • Used my data analytics skills in improving the performance of the Cyberagent campaign which resulted in the increase of CTR by 180% • Grew revenue of key accounts under my purview by 1.5x over 2 quarters • Conducted market research on the Ad Tech industry in Japan and South Korea for growth and opportunities • Increased the social media account’s engagement by 250% using relevant content research and blogs • Achieved an ideal creative for maximum conversions on social media ads by performing A/B testing • Created an exhaustive list of potential clients which was utilized by the sales and marketing team which will help them onboard new clients on the platform • Redesigned the entire user manual and troubleshooting charts for the products by making them more informative, readable, and user friendly • Created an exhaustive list of potential clients to sell the product in the state of Maharashtra