Anas Masri

Background

About Anas Masri

I’m a Technical Product Manager focused on building real-world solutions at the intersection of product, engineering, and finance. At Pemo, I design fintech products that help SMEs and larger companies manage expenses and accounting with less friction and more control. I lead API-first product development and build AI-powered tools like Copilot, which acts as an accountant by suggesting vendors, accounts, and classifications based on real transactions. My work is rooted in automation, smart integrations, and making financial processes easier to scale. I work closely with CSMs, operations, sales, and engineering to make sure what we build solves real problems. From connecting with accounting systems like QuickBooks, Odoo, and Wafeq, to simplifying KYC flows and expense exports, every feature I ship is designed to be practical, reliable, and customer-driven. Before Pemo, I built ERP modules at Maids.cc, worked as a developer at Medicus in the healthcare domain (building mobile apps and cross-platform C++ core components), and developed mobile apps for major brands like ADNOC and Al Tayer at AlphaApps. I stay hands-on across product, UX, technologies, database and documentation, making sure details are covered and every part of the product supports real users. Customer calls and real-world feedback are a core part of how I build and not an afterthought.