Anda Tepei

Background

About Anda Tepei

In short: Integrated Marketing Communication Specialist with 10+ years of experience helping businesses connect with their Ideal Customer Profile. With a sharp eye for business and communication opportunities, I craft clear, purpose-driven positioning that highlights unique value while strengthening brand reputation. More about me: I’m passionate about shaping brands backed by strategic communication frameworks that drive relevance, coherence, and growth. I’ve led impactful campaigns that blend Brand Positioning, Content Strategy, and Customer-Centric Marketing, with a strong focus on Internal Branding and Employer Branding. In every role, I take a 360° approach to problem-solving, balancing analytical thinking with creative execution to deliver impactful results. Throughout my career, I’ve spearheaded projects that have earned recognition, including an award at Google’s App Summit 2022 for a Diversity, Equity, and Inclusion campaign. At Wave Studio, a Deloitte Fast 50 company, I built the brand’s personality, increased global awareness, and optimized internal workflow processes and human resource allocation. Beyond work, I’m an avid traveler and nature enthusiast, addicted to mountains, hiking, and snowboarding. I’m also deeply invested in the science of well-being and enjoy discussing industries such as technology and gen AI, transport, energy, food, and more—wherever innovation meets growth.