Anders Aarhus

Background

About Anders Aarhus

Experienced project manager and multimedia producer with over 13 years of expertise in managing partner relationships and integrating new initiatives. Proven track record in live production and video content creation, including leading projects for Major League Soccer (MLS). Proficient in leveraging AI technologies such as LLMs (Chat GPT, Llama, Claude) to enhance content creation, improve scheduling and management efficiency, and utilize translation and captioning software. Adept at developing comprehensive workflows, collaborating with developers, and managing external partnerships to ensure successful project completion within budget and timelines. Skilled in inspiring and coordinating teams, both internal and external, to deliver high-quality content and optimize partner experiences. I am very passionate about recruiting and building highly effective teams. I strive to maximize employee engagement and build a culture of trust and communication. I motivate others through transparency and servant leadership. I mentor and coach staff both individually and as a group to help every member achieve success. ACCOMPLISHMENTS Some of my key accomplishments include the following: • Providing editorial input and oversight to IMG Production team for studio show broadcast and match broadcasts • Serving as main point of contact between external league sponsors and intraleague departments to ensure sponsorship and league initiatives are effectively and correctly incorporated into Apple TV MLS Season Pass content • Serving as lead producer of “This is MLS” weekly studio show • Producing Major League Soccer’s Extratime podcast on YouTube and major podcast platforms and increasing engagement by 248% year-over-year. • Designing and executing social media strategies across Facebook, Twitter, Instagram, YouTube, and TikTok to grow the Major League Soccer brand. • Covering major live sporting events, including 2 World Series, 2 SEC championship football games, 5 MLS Cups, and the 2022 FIFA World Cup. • Editing, logging, and posting video highlights, sizzle reels, and other content for multiple distribution channels during and after live events. If you would like to connect or know more about my professional story, please send me an InMail message or email me at vikingaarhus@gmail.com.