Anders Grundborn

Background

About Anders Grundborn

I turn ideas into transformational digital businesses. Trough Strategic B2B Business Development, with strong Strategy and Execution skills. I’m at my best when there’s a change to manage. I have a proven track record of starting up all kinds of businesses and get the business through digital transformation. 15 years experience from Digital Transformation: • How to build Messaging that drives interest from B to B decision makers (engagement). • How to leverage search and social to increase web traffic (SEO/SEM/PPC). • How to increase web conversions (web analytics). • How to build nurture programs that converts into leads (e-mail automation). • How to leverage IP-targeting techniques to build Account Based Programs (display). • How to build Influencer programs that drives real dialogues in social channels (Linked-In, FB). • How to Manage multi geography teams remotely through digital channels-One of my great points of professional satisfaction is developing talent, teams and effective organizations that hit goals-Sales/marketing collaboration on global and strategic account programs to discover, define and craft business value to elevate the potential of select clients. Specialties: Digital Marketing, Strategy, Product Management, Digital Transformation, Business Development, Demand, Sales, Social Media, Content Marketing (Customer Lifecycle) Marketing Automation, Account-based Marketing, Channel Strategies, Organizational Structures, Efficient Sales Models, Go-to Market Models, Communications, PR. Leadership skills that result in highly regarded teams across multiple geographies.