Anders Meinander
Founder at Oy Ragnar Creative Ab
Based in Helsinki, Finland
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Seniority
C-Team
Department
General Business & Management
Location
Helsinki
Industry
Media Production
Company size
1
Contact information
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a•••••••@ragnarcreative.com
Phone
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Background
About Anders Meinander
I’ve done a lot of films. Ex-WPP agency Head of Video | Current Creative Design Head and solopreneur | officially credited Gold Lion Winner. Real human truths inspire me. Any algorithm worth its salt will tell you how to conform, but the brands that attract attention are going to be the ones that step outside the algorithm. Brands need to appeal to our most emotional, irrational, nonsensical sides to become truly no-brainer choices. Lean into beautiful imperfection and vulnerability. No one believes in your brand’s over-engineered perfection anymore. The world is too messy for that. I seek to evoke powerful emotions based on real-life struggles and triumphs, nailing the sweet spot between creative vision and holistic business goals. Humor always has a seat at my table, but it doesn't always get to speak.
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