Anders Nilsson

Background

About Anders Nilsson

I am an entrepreneur and strategist with over 35 years of experience in relationship marketing, events, CRM systems, and RelationshipCapital. My driving force has always been to create platforms and concepts that strengthen professional relationships and open doors to new business opportunities. Over the years, I have developed companies, led major events, and implemented innovative solutions to help businesses grow through stronger networks.My entrepreneurial journey began in 1986 when I founded New Message AB, based on my experience in sponsorship, sales, and events. I have had the privilege of working with some of Sweden’s largest events, including the inauguration of Globen 1989, UEFA Euro 1992, and the World Athletics Championships 1995. However, a defining milestone was the Solheim Cup 2003, where my company and I were responsible for ticketing and booking systems. This experience gave me valuable insight into how technology and personal interactions create business value.After selling two of my companies, I focused on board assignments, including for SAS, but my passion for networking led me to new opportunities. In 2018, my colleague and I founded Card4Action AB, leveraging our experience in events and networking. The company offers a digital platform for meetings, events, and professional relationships. In 2025, the journey continues with RelationsKapital, where we combine experience and new technology to help businesses build long-term professional relationships.I offer strategic advisory services, development of CRM and event strategies, as well as lectures on RelationshipCapital. Do you want to strengthen your business relationships and create new opportunities? Let’s make it happen together!