Andi Catt

Background

About Andi Catt

In 2012, I founded The Call Business and since then have been helping clients increase ROI from the leads that their marketing generates via a range of multi-lingual business development services. I spent the preceding 35 years learning my trade in various sales, marketing & telemarketing roles, latterly driving new biz for agencies. I did some exciting stuff in those 35 years: • I negotiated sponsorship of the EU Presidency by Eurostar. • Was part of the team that won a DMA award. • Wrote ad copy for Orange. • Worked on the launch of Social Brands 100. • As part of a direct marketing campaign, I sent gift-wrapped underwear to the BBC leading to a project. • Worked on the launch of RNLI Offshore, liaising with 200+ yacht club Commodores to ‘sell’ them on promoting Offshore to club members.(I volunteered for this and loved every minute of it). • I attended the HR forum and co-presented 39 creds meetings in 4 days alongside the wonder woman who is now our Client Service Director. Whenever the opportunity arose to do something outside my comfort zone, I stepped forward. So, when a former colleague asked me to run a telemarketing pilot for him as proof of concept, reaching out to dormant/lapsed customers of a high-tech industrial business to generate new sales leads, I said yes. The project outcomes exceeded all expectations, and I was asked to deliver a similar project in English, French & German. Next was lead qualification work in Chinese, Japanese & Korean. And so, it went on. Before I knew it, I had quit my day job and was running a global business. Two years on, we delivered a mystery shopping initiative for a client wanting to understand how their global offices handled inbound enquiries. When I presented findings and recommendations, I was co-opted onto a working party to develop a strategic plan to address the identified issues. A key recommendation was customer service training for staff in their global business centres. I anticipated needing to shortlist training providers; instead, I was asked to write a training programme and book some flights! Later that year, I delivered training to staff in Houston, Shanghai and the Netherlands. Fast forward to now, I head a 40-strong team working with clients all around the globe in 20+ languages. When my husband took early retirement, we relocated to rural Andalucía where we live in a hilltop finca with three rescue dogs and six sheep. When not working, I love cooking, entertaining, gardening, reading crime fiction and wakeboarding (which I appreciate is not age-appropriate!).