Andra Calin

Background

About Andra Calin

I’m a strategic and data-driven business leader with 25+ years of experience driving growth, brand visibility, and go-to-market success across B2B SaaS, enterprise technology, and telecom industries. Throughout my career at Microsoft, Oracle, Deloitte, Orange and tech startups, I’ve built and scaled marketing and business development organizations, led international teams, and delivered measurable impact — from transforming brand perception to boosting qualified pipeline in high-growth environments. My expertise spans the full marketing and business development spectrum: • Growth Marketing & Demand Generation — designing integrated systems that connect brand, product, and sales to deliver predictable pipeline and revenue. • Product-Led & Account-Based Growth — building frameworks that turn usage data and customer intent into acquisition and expansion engines. • Brand & Event Strategy — leading award-winning initiatives like Microsoft Summit (1,500+ attendees) and global conferences such as GSMA WAS#20 in Bali (1200+ attendees), driving visibility, engagement, and partnerships. • Performance & Lifecycle Marketing — combining creativity with analytics to improve conversion rates, retention, and customer lifetime value. What motivates me most is building something from the ground up — whether it’s a global marketing function, a new product narrative, or a growth playbook that scales across markets. I thrive at the intersection of creativity, analytics, and leadership — translating complex technology into compelling stories that inspire customers and teams alike. I’m passionate about working with innovative, purpose-driven SaaS / Tech companies that challenge the status quo, embrace experimentation, and value authenticity as much as performance. Let’s connect if you’re building a growth story that needs both strategic direction and hands-on execution — I love helping ambitious teams scale sustainably and make a lasting impact.