Andra Costea

Background

About Andra Costea

I’m an Eloqua-certified Email Marketing and Engagement Manager with over 8 years of experience leading data-driven campaigns that drive member engagement, client retention, and measurable business outcomes. I specialize in email campaign strategy, CRM lifecycle marketing, and audience segmentation, with a strong foundation in HTML and a passion for crafting compelling, conversion-focused communication journeys. At the intersection of marketing automation, project management, and creative thinking, I’ve built high-performing campaigns that scale across global audiences. My day-to-day involves designing and optimizing email programs & engagement campaigns, analyzing performance metrics in the internal tools & systems, collaborating cross-functionally to align on strategy, and managing timelines to deliver on key KPIs. Tools I work(ed) with include SendGrid, Eloqua, HubSpot, Microsoft Office, Microsoft SharePoint, and more. I’m known for being curious, solutions-focused, and always ready to dive into new challenges that require both strategic insight and creative execution. Key strengths: • Email Marketing & Automation • Member & Client Engagement • Lifecycle Campaigns • CRM Management • A/B Testing & Performance Optimization • Creative Strategy • HTML & Responsive Design • Project & Stakeholder Management Let’s connect if you’re looking for someone who blends strategic thinking, tech fluency, and human-centered marketing to grow communities and deliver results.