Andra Hodea

Background

About Andra Hodea

Cross-industry digital transformation driven by AI, grounded in compliance, and built to scale. I lead digital product and transformation initiatives across regulated and dynamic sectors, including pharma, IT, eCommerce, and consumer brands. My work spans platform implementation, CRM strategy, compliance integration, and AI-enabled personalization, connecting people, systems, and regulations into cohesive digital ecosystems that grow responsibly. My evolution, from marketing specialist to eCommerce lead, platform integrator, and now pharma product owner, has equipped me to deliver digital programs where innovation must navigate complexity. I've led GDPR-aligned CRM architecture, localized SAP Business One, implemented marketing compliance platforms, and deployed digital shelf monitoring in both pharma and beauty contexts. My experience with Salesforce, SAP, AI tools, and omnichannel enablement ensures that I build solutions with strategic vision and operational fluency. I thrive at the intersection of technology, compliance, and human experience, where regulation demands precision, and AI unlocks opportunity. My focus today is on creating enterprise-ready platforms that support responsible growth, cross-functional alignment, and scalable transformation in regulated industries.