Andra Samson

Background

About Andra Samson

Multicultural sage with a relentless exploring mindset for deep roots understanding of social and cultural phenomena and with a catalyst approach in building solutions for engaging multiple stakeholders, with critical thinking on issues management and with in-depth cultural insights applied to reach organization's goals and drive tangible results.Combine extensive corporate, agency, consulting, training and NGO experience with compelling storytelling and online engagement to help organizations redefine the role of strategic communications in the era of empowered consumers and on demand marketing. Today’s employees, customers and stakeholders simply get what they need, when and how they need it from companies that understand them. I am enthusiastic about transforming the way we engage them with genuine, inspiring stories. Every company, brand or team needs to have a meaningful story that stands out. I tailor, elevate and leverage their stories to compel, educate, motivate and inspire commitment from customers, stakeholders and employees. From global brand communications to grassroots programs I help organizations navigate their way through the maze of communication tools and techniques to a better-shaped image. Doing this for the past 20 years I have become a catalyst recognized for driving communication programs that speak true, shape attitudes and impact business success.Passionate writer of short fiction dedicated to instill a thirst for creative writing as a tool of self-expression. Published in volume, anthologies and literary magazines. Multicultural & Strategic Communications Learning & Development | Soft Skills Training & Instructional DesignCultural Insights | Market AnalyticsRisk Assessment | Issues ManagementReputation Management | Employer Branding Content Creation | Creative WritingInternal Communication | Employee EngagementPublic Relations | Corporate Social Responsibility