Andrada Mandache
Head of Marketing Cluster & Group Partnerships Manager at Nepi Rockcastle
Based in Bucharest, Romania
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Seniority
Director
Department
Other
Location
Bucharest
Industry
Leasing Non-residential Real Estate
Company size
500
Contact information
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a•••••••@nepirockcastle.com
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Background
About Andrada Mandache
Strategic Marketing Leader:+12 years of expertise across Retail, E-commerce, and FMCG industries in dynamic companies governed by investment funds. Team Leadership: Successfully led regional teams with a multichannel approach. 360° Integrated Marketing Expertise: Proficient in customer profiling, behavior analysis, defining customer journey, and setting target CLV financial targets. Developed and executed Marketing Strategies to grow Market Share, Traffic, Revenue, and Profitability. Expertise in Digital Marketing, In-store Marketing, TV, Radio, OOH, and PR. Led significant projects for Shopping Centers Launches (Malls sqm), rebranding, and extensions. Launched E-commerce subscription model for growing categories with recurring customers. Demonstrated proficiency in Brand Management, Product Development, and route-to-market strategies. Collaborative Leadership: Facilitated cross-functional collaborations. Liaised with stakeholders and coordinated external agencies, such as creative, media, digital. Recruited, developed, and coordinated powerful marketing teams.
Decision-makers
Other people at Nepi Rockcastle
- AGManager
Anca Ghiorghiu
Pr Manager · Advertising & Marketing
- CIStaff
Camelia Ion
Marketing Assistant · Advertising & Marketing
- TZOther
Tomasz Ziółkowski
Legal Manager Asset Management · Other
- ABDirector
Andrea Bartosikova
Head of Leasing - Slovakia and Czech Republic · Sales & Business Development
- VKStaff
Viktoriia Kozhychenko
Property Accountant · Finance & Accounting
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