Andre Barretto
Brand Activation Manager at Oatly
Based in Barcelona, Spain
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Seniority
Manager
Department
Advertising & Marketing
Location
Barcelona
Industry
Food Production
Company size
1.4K
Contact information
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a•••••••@oatly.com
Phone
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Background
About Andre Barretto
With over 18 years of international experience, I am passionate about creating impactful brand activations and unforgettable event experiences for some of the world's leading brands, including Oatly, ABInbev, Facebook, Instagram, Lollapalooza and Nike. My expertise encompasses strategic event planning and production, innovative brand collaborations, and large-scale activations that resonate deeply with diverse audiences. In my current role as Brand Activation Manager for Southern Europe at Oatly, I focus on driving brand engagement through creative experiences and strategic partnerships, amplifying Oatly’s presence across the region. My background as a professionally trained chef, Authorized SCA Trainer, and CQI Q-Arabica Grader further enhances my approach, blending hospitality excellence and deep specialty coffee industry knowledge into compelling brand narratives. Known for my analytical mindset, meticulous organizational skills, and the ability to thrive under pressure, I consistently lead high-performing teams that deliver exceptional results and lasting impressions. Recent Highlights Include: • Oatly: Good News Stickers Take Over, Magma Bakery, Atmans, Poblenou Open Night, Zero Waste Latte Art Throwdown • SCA Spain Championships (Roasting & Barista, 2025; Coffee in Good Spirits, Latte Art, Cup Tasters, 2024) • Barcelona Coffee Awards (2024, 2023, 2022) • ABInbev Global and Regional Events (Convención Grupo Modelo 2024, LPC 2024 and 2023, Corona Sunsets World Tour 2024 & 2023, SLC 2023) Previous Highlights • B2W Marketplace Summit | Senna Day Festival | DIAGEO @ Lollapalooza (Johnny Walker & Tanqueray) • NYE Let’s Pipa 2025 | 2023 | 2022 | 2021 | 2020 | 2019 • Facebook @ Brazil Game Show | IAH Congress 2020 • DGTL Festival | Dekmantel Festival | Boiler Room • UITP Latin America | CONVECON Commercial Launch | International Symposium on Water Shortage & Reuse • IGTV Instagram TV Worldwide Launch • NIKE Brasileiragem - Brazilian National Team T-Shirt Launch • Virada Cultural SP in the Park | Life Fitness Experience | Gop Tun
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